There are several reasons behind this decision:
Amazon Prime Video has a distinct lack of original science fiction/ horror shows. Though shows like 'The Walking Dead' are popular and available to view via Amazon Prime Video, the platform lacks a shows of this genre of its own production.
This production would serve as a contender against shows of a similar genre and style to other streaming platforms. For instance, NETFLIX have produced shows such as STRANGER THINGS and CHILLING ADVENTURES OF SABRINA, two popular science fiction/ horror franchises that have been met with critical success. Producing a contending show via Amazon Prime Video will likely draw these shows audiences towards this platform.
Anyone who signs up to Amazon Prime automatically gains access to Amazon Prime Video, meaning that the incentive to watch this show would also serve to draw more people into using Amazon Prime for various other Amazon products.
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