Research: Electric Car Website Design and Branding: TESLA

My task to help to further research and develop the Electric Car idea our group has had was to look at how the companies involved in the electric car industry wish to advertise and brand their products:

First look at the TESLA website indicates that they're going for a seemingly futuristic/ industrial look. There is a lot of blacks and silver shades around the screen with red being another prominent colour as backdrops to segments of writing. The colours are all muted with even the colour selection for cars consisted of bland, dark variations of several colours such as green, red and blue.

The first page that we are introduced to features a large video of several Tesla cars driving around eye catching scenery, putting the product first and foremost. This means that this will be the first thing that would catch the average buyer's eye, especially due to the impressive graphic.

A look at the cars themselves (or at least the same stock photos with slight colour variations) reveals that the website wants to to put the formality of the products forward, with the cars each being lined up in exactly the same way, showing consistency, each with the same muted colour palette as shown on most of the pages of the website.

Interestingly enough, when it comes to branding, I had to look around the screen to finally find the Tesla logo. It was hidden away at the top left corner of the screen and was very small. This minimalist branding of the products could suggest that the company is putting the products themselves before their name.

Though the muted and industrial colour palette might overall look slightly boring, it is a good reflection on the futuristic nature of what the electric car stands for, making it a good representation of the product. This also gives us an option as to the backdrop colour palette and the various inserts that will persist through our own news report.

I shall look at some other websites for further blog posts so we can compare the styles and designs and choose which type we would like to emulate.